Success Stories

"In-depth product information found in ChannelOnline has helped increase our margins"

machineLOGIC is an innovative technology solution provider for growing businesses with a focus on providing business continuity solutions, which include a mix of network security, data protection and high availability products and services.

machineLOGIC has been a long-time, satisfied customer of ChannelOnline and continues to leverage ChannelOnline's unique feature-set and value proposition to grow their customer base.

"We needed a solution that would enable us to work from multiple locations, and we wanted to demonstrate to potential customers a clear advantage over the larger mail-order and Web-only retailers," says Daniel Johnson, President and Founder of machineLOGIC. "ChannelOnline gave us a single application that could handle our internal sales management, while offering a compelling e-commerce solution for our customers."

An end to time-wasting paperwork

"Our focus is the SMB market and we knew that we would have to position our technology to provide an advantage to our sales team and our customers in order to succeed. Most of our staff has been in the reseller business for many years, so we knew all too well the time and efforts that could be wasted by not using an efficient quote and sales management tool. We wanted to make sure that the sales team could spend their time developing projects, not shuffling paperwork and spreadsheets."

machineLOGIC relies on ChannelOnline to significantly reduce the amount of time spent researching and quoting products. They can quickly locate the information needed and respond to a customer with a professional looking PDF quote, backed up with an online version of the quote that provides them all the product detail they need. "The in-depth product information that ChannelOnline offers has helped increase our margins by allowing us to quickly see the related items and warranty details so we can cross-sell and up-sell key products," says Johnson.

Johnson adds, "This year has seen some dramatic improvements to he functionality that ChannelOnline offers. I am impressed that CNET Channel constantly works to improve ChannelOnline by listening to our feedback and implementing new features. I can't wait to see some of the new feature coming in subsequent releases!"

For more information on machineLOGIC, visit www.machinelogic.com